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Pay per click & pay per lead Pay per click is an advertising strategy which pays on the clicks your customers make to your advertisement. It brings more traffic and customers to your website. Pay per click ads are mostly Facebook or google ads. This might include paying for the impressions as well even if your ad isn’t receiving any clicks. A bit expensive advertising strategy is pay per lead . Through PPL, advertisers ‘captures’ the leads via a form submission, sales or subscription. Here instead of paying for the impressions and clicks you only have to invest for the individuals reaching out to your service or product. However, it depends on the type of leads you get. The leads that provide their name, email, phone number as well as their business name cost more expensive than those providing just their email address. What strategy you must choose and why? Pay per Click advertising is perfect for the small budgets. It is cost-effective as it only make you pay when a...